StoryHunt
Tasks: Brand design, illustration, UX/UI design, asset design, concept development, video editing, social media, content creation
I have had the pleasure of shaping a large part of StoryHunt’s universe. This involves both the visual universe, but also a significant part of the user experience across platforms. In addition, I have partaken in the development of ideas and concepts while doing some insightful fieldwork to understand and further define the target audience. This combination of experiences has provided me a comprehensive perspective on product development in a small team.
StoryHunt is a travel-tech SaaS startup that provides a platform where creators can make guided tours. The targeted end-user is the young traveler looking to satiate their curiosity.
Brand colours
Upon initial observation of StoryHunt’s existing identity, it became evident that the color yellow was underutilized despite its captivating potential. I chose to increase the presence of this color, injecting more energy and vibrancy to the brand. In order to add a visual hierarchy, I introduced a contrasting accent color: blue. This addition contributed to a more lighthearted style while preserving a level of visual appeal. To ensure visual comfort and legibility, a significant amount of black was retained in the design, allowing for an enjoyable viewing experience.
Illustrations
Tool: Procreate
The principle of "show, don't tell" guided the creation of a series of illustrations that served as powerful visual communication tools while aligning with the brand's identity. These vibrant and lighthearted illustrations were thoughtfully designed to appeal to a wide audience.
While the illustrations were not overpowering in the brand's overall visual presence, they were strategically employed to enhance various elements such as introflows, blog posts, and messaging within the app. Their purpose was to provide visual support, adding an engaging and expressive layer to the brand's communication efforts.
Concept images
Tool: Photoshop
These concept images have been created to communicate the essence of StoryHunt. Through these images, I aim to illustrate the concept that stories are everywhere, waiting to be discovered and experienced right where you stand.
A key focus in these visuals is portraying people engaging with the product, showcasing the immersive experience and the connection between users and the stories. By depicting individuals in various scenarios, I emphasize the personal and interactive nature of the StoryHunt platform.
Example of concept images used in presentation slides
Website: The concept explained
Tool: Hubspot, Figma
The website aims to make the viewer understand the concept while also making them curious to experience it. Sections of clear and concise information is provided, making it clear that this is a location-based experience. Social proof is included to add credibility.
The site underwent multiple iterations before being implemented in a CMS, allowing the design team to make swift and efficient updates. This agile approach proved invaluable in a dynamic startup environment, where continuous exploration and understanding of the target audience led to new ideas and valuable insights.
App: The concept experienced
Tool: Figma
Once a tour is crafted and ready to explore, an exciting journey awaits the end-user. Through the app, users can effortlessly navigate a diverse catalogue of categorised tours. Upon selecting a tour that piques their interest, they can seamlessly purchase and start their experience.
Mockups from the introflow: 1. Personalize account 2. Log in 3. Marketing prompt.
Mockups from the “tour catalogue”: 1. Tour info page 2. Tour overview 3. Filter.
Mockups from the active experience: 1. Tour on map 2. Opened story 3. Tour review.
Cover images
Tools: Photoshop, Midjourney
These cover images were designed to represent each unique audio tour available on the StoryHunt platform. After all, audio tours aren’t only about the words coming out of your headphones - they also require some great visuals to empathize what the tour is about. Similar to movie posters that visualize the narrative, genre, and atmosphere of a film, these cover images serve as visual storytellers.
While most of the covers has been created using available photo resources, I have also utilized AI-powered image generation to effectively receive the exact resources that I need. While sourcing existing photos allowed for a diverse range of visuals, leveraging AI-powered image generation proved invaluable in obtaining precisely tailored resources.
Concept trailer
Tool: Premiere Pro
This trailer was made to showcase StoryHunt’s concept in a new and captivating way. The video provides viewers with a journey alongside three groups of individuals as they traverse the enchanting city of Copenhagen via the StoryHunt app. Moreover, the video aims to offer a comprehensive understanding of the experiences awaiting users upon utilizing the app.
Atmospheric trailers
Tool: Premiere Pro, Audition
Fanden er løs
The Devil is on the Loose. A trailer made for an audio walk by WeirdWalks. The trailer aims to transport the viewer into the occult side of Copenhagen, where the devil may or may not lurk around the corner.
Blod, Bødler & Bordeller
Blood, Executioners and Brothels. A trailer made for an audio walk by WeirdWalks. The trailer aims to transport the viewer to Copenhagen’s criminal past where - for some - rules were made to be broken.
Printed communication
Tool: InDesign, Photoshop
A bunch of sales and marketing material has been created to convey a variety of messages. These has been used both online and offline. The objective is often to encapsulate a specific message or concept within a compact format, such as A5 flyers. In addition, the material aims to catch the attention and curiosity of the audience. This isn’t just a design task, but also an exercise in creating effective and precise copy writing.
Social media
Tools: Premiere Pro, Midjourney
To enhance our brand presence on StoryHunt, we revitalized our inactive Instagram account and ventured into the world of TikTok. Recognizing the power of video as the dominant media format, we naturally embraced this platform. As a storytelling company within the tourism industry, we mainly focused on creating content within the "did you know" niche, sharing intriguing stories and fascinating facts about various subjects, locations, and individuals.
I took charge of the content creation, i.e. content writing, video editing, and overall account management. With the goal of engaging our audience, I consistently aimed to infuse a sense of fun and entertainment into the videos. The editing is very simple due to the goal of creating 3 videos per week. Below you can view a small selection of these videos.
Concept development & Design thinking
Tool: Pen and paper
In a dynamic startup, nothing’s ever truly complete - rather, it’s an ongoing process of improvement. At StoryHunt, we have conducted several design sprints to dig deep into our concept, test out new ideas and make enhancements. The design sprints has typically consisted of the following classic steps: 1. Understand, 2. Define, 3. Sketch, 4. Decide, 5. Prototype, 6. Validate. Design workshops can be super inspiring and it’s a great way to touch base and engage with the team in a different way.
