Starry Night Camping
Starry Night Camping is a (fictional) camping booking service that specializes in offering VIP camping spots in various secluded and picturesque locations. The company, established 10 years ago, prides itself on curating exclusive camping experiences under star-filled skies. The objective is to design a visually compelling website.
Audience & tone
The target audience is nature and camping enthusiasts, adventurous travelers, and those seeking premium outdoor experiences aged 25-60 who appreciate tranquility, exclusivity, and breathtaking natural settings.
The overall design conveys a sense of exclusivity while retaining an adventurous and nature-focused theme. The website employs high-quality, captivating images, and the color palette is inspired by natural, serene environments.
